Email Is Still King: 5 Fundraising Campaigns Every Nonprofit Should Send This Year

Think email is dead? Think again.

While social media gets the spotlight, email consistently outperforms every other digital channel when it comes to donor engagement and fundraising ROI. The problem? Most nonprofits don’t know what to send—or when.

Here are five fundraising email campaigns your nonprofit should send this year:

1. Welcome Series for New Donors
Don’t ghost your first-time givers. Send 2–3 emails that thank, inspire, and educate them about your mission and future impact opportunities.

2. Mid-Year Update Appeal
Send a story-driven email mid-year showing what’s been accomplished—and what still needs support. It keeps donors engaged and giving.

3. Monthly Story Spotlight
Each month, send a story of someone helped by your ministry. Always include a soft ask to continue supporting the work.

4. Year-End Giving Series
Send a strategic series in December leading up to the 31st, when most online giving happens. Create urgency, offer matches, and highlight tax-deductible giving.

5. Lapsed Donor Re-Engagement
Haven’t heard from a donor in 12 months? Send a personalized, grace-filled message inviting them back into the story.

ClickFunding provides ready-made templates and a full email calendar to take the guesswork out of your email strategy.