Why Most Nonprofit Websites Fail at Fundraising—and How to Fix Yours

Your website might look good. But is it helping you raise money?

Too often, nonprofits build beautiful sites that fail at their most important job: converting visitors into donors. Your website is your digital front door. If it’s confusing, vague, or passive, people will scroll and leave.

Here are the top 3 reasons nonprofit websites fail at fundraising—and what to do about it:

1. No Clear Call to Give
If someone wanted to donate, would they know exactly where to go and what to do? Your donate button should be obvious, repeated, and frictionless. It should work flawlessly on desktop and mobile.

2. You’re Talking About Yourself Too Much
People give to vision, not to organizations. Make your donor the hero. Share stories of transformation that their gift makes possible. Show them the difference they can make, not just the work you do.

3. Confusing Donation Pages
Is your giving form too long, full of fields, or hard to complete? Keep it short, clean, and branded to your organization. Add preset gift amounts and explain what each amount accomplishes.

Quick Fixes:

• Put your donate button in the top-right corner and make it sticky
• Add a short, emotional video or image with a giving prompt
• Rewrite your homepage copy to focus on outcomes and mission impact

Want help doing all this with a proven system? ClickFunding walks your team through a complete online donation strategy, step by step.